How I got here ...
If I told you I always knew I'd end up in marketing, I'd be lying. If I told you I always knew I'd become a successful entrepreneur, that would be an even bigger lie.
I spent my late teens deeply involved in a student club and a national student organization. Looking for a steadier (student) job eventually led me to the product marketing department at Si.mobil (now A1 Slovenia). What followed was a string of shorter stints, a year or less each, while I figured out where I belonged. I was Head of Marketing and PR at the Ljubljana Stock Exchange, a marketing specialist at E-laborat, Slovenian market coordinator for the international company Crowd Mobile, organizer of Slovenia's largest tech and business conference (Microsoft NT Conference), product manager for a US-based mobile app, and, most recently, Marketing Director at a SaaS company.
Then, by a twist of fate, my phone started ringing in the early days of COVID. Friends and former colleagues I'd worked with over the years needed help with digital marketing. I took on a few projects, completely unplanned and with no grand strategy, simply because I had the time and the work was interesting. That same year, in 2020, I started my own business.
I've been navigating the world of entrepreneurship ever since. At first, I ran things with a pure freelancer mindset (freedom rules!), and over time a more entrepreneurial approach joined the mix. That part took some growing into.
I also tried my hand at the startup world as a co-founder of two promising ventures, but eventually stepped away from both. I wanted a more predictable schedule and the chance to focus fully on my own business.
Today, I have a long list of projects behind me, excellent clients (the kind it's a joy to work with), several international collaborations (with UK-based corporations), 500+ hours of mentoring for startups, 800+ hours of teaching and speaking, and the thing I'm proudest of: work with clients, both hands-on and advisory, that helps them achieve real growth and sales.
And no, it's not all wins. There have been losses along the way too, but every one of them came with valuable lessons that help me do my work better.
