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Ajda Novak - photographer Sara Kržič

Case study - my work in action

In 2024, I ran an ad account audit for Event Registry and optimized their Google Ads account. I'll let the results speak for themselves.

Managing advertising for Red Pitaya was one of the toughest nuts I've had to crack in my career. In this case study, I walk you through the whole story: the background, the constraints I was working with, and the results that came from hard work, trust, great collaboration and… a little bit of luck, which never hurts. 😊


What else am I up to? A few current projects

Mentoring the in-house team on digital advertising (Google, LinkedIn, Meta)

Fotona

Digital advertising and lead generation across the CEE region (LinkedIn, Google)

SoftwareOne

Managing Google Ads across multiple countries worldwide (lead gen and sales))

Red Pitaya


Campaign reviews and digital advertising consulting

Ilirika

Mentoring in digital marketing and advertising

companies | startups

Lead generation campaign (Google, LinkedIn)

DOBA Faculty


Digital advertising strategy and execution (Google)

Hiša kranjske čebele

Digital advertising strategy and execution for lead generation (Google, LinkedIn)

INEA

Digital marketing workshops

Development agencies, accelerators …


Writing my own glowing reviews would do more harm than good… so here's what clients actually say.

Ajda's biggest strengths are her expertise and her open communication. In the past, we found that the agencies we worked with tended to sweep problems under the rug. Ajda brought issues to the table and proposed solutions, and when she didn't have an answer right away, she said so openly and took the time to think it through. Our online presence is a key part of our sales and marketing strategy, and with Ajda we've made huge progress in this area.

Mateja Lampe - CEO, redpitaya.com

Any partnership with an external provider is judged first and foremost by results. By the numbers, ours has clearly been a success, but just as much by the relationship we've built. Precision, dedication, the feeling that she's truly part of our team, and a sense of fair play are what set her apart. I'm looking forward to our next steps together.

Gregor Leban - CEO, newsapi.ai

We had a fantastic experience working with Ajda on two very different projects, and each time she shone thanks to her wide-ranging experience in (digital) marketing, business events, and highly structured project management and support. She's always looking for lean solutions, has great intuition, and is someone we could fully rely on, even in challenging new situations. We're excited about future opportunities to work together, because with her it's so much easier (and more fun) to go one step beyond what seems possible today!

Mojca Černelč Koprivnikar - CEO, prosperia.si


Who I work with

For the past 6 years as an independent consultant, I've helped numerous companies from UK, Slovenia and CEE region achieve results - from largest corporations to smaller businesses and startups. Here are just a few of them.


Looking for better results online?

Let's see what we can create together!