In a nutshell, I'm the person companies call when they want to grow through digital advertising. I run campaigns on LinkedIn, Google and Meta. I often work alongside marketing directors as a sparring partner, or mentor marketing teams who want to sharpen their digital skills. I've spent most of my career in the B2B universe, and that's where I do my best work. That said, if the fit is right on both sides, I'll occasionally take on a B2C client too.
I work boutique-style, which means I take on no more than 5 clients at a time. That way, you get my full commitment, quick responses, and real focus on the challenges we're tackling together.
My "secret identity"? OTB (out-of-the-box) Marketing.
In 2024, I ran an ad account audit for Event Registry and optimized their Google Ads account. I'll let the results speak for themselves.
Managing advertising for Red Pitaya was one of the toughest nuts I've had to crack in my career. In this case study, I walk you through the whole story: the background, the constraints I was working with, and the results that came from hard work, trust, great collaboration and… a little bit of luck, which never hurts. 😊
Mentoring the in-house team on digital advertising (Google, LinkedIn, Meta)
Fotona
Digital advertising and lead generation across the CEE region (LinkedIn, Google)
SoftwareOne
Managing Google Ads across multiple countries worldwide (lead gen and sales))
Red Pitaya
Campaign reviews and digital advertising consulting
Ilirika
Mentoring in digital marketing and advertising
companies | startups
Lead generation campaign (Google, LinkedIn)
DOBA Faculty
Digital advertising strategy and execution (Google)
Hiša kranjske čebele
Digital advertising strategy and execution for lead generation (Google, LinkedIn)
INEA
Digital marketing workshops
Development agencies, accelerators …
Ajda's biggest strengths are her expertise and her open communication. In the past, we found that the agencies we worked with tended to sweep problems under the rug. Ajda brought issues to the table and proposed solutions, and when she didn't have an answer right away, she said so openly and took the time to think it through. Our online presence is a key part of our sales and marketing strategy, and with Ajda we've made huge progress in this area.
Mateja Lampe - CEO, redpitaya.com
Any partnership with an external provider is judged first and foremost by results. By the numbers, ours has clearly been a success, but just as much by the relationship we've built. Precision, dedication, the feeling that she's truly part of our team, and a sense of fair play are what set her apart. I'm looking forward to our next steps together.
Gregor Leban - CEO, newsapi.ai
We had a fantastic experience working with Ajda on two very different projects, and each time she shone thanks to her wide-ranging experience in (digital) marketing, business events, and highly structured project management and support. She's always looking for lean solutions, has great intuition, and is someone we could fully rely on, even in challenging new situations. We're excited about future opportunities to work together, because with her it's so much easier (and more fun) to go one step beyond what seems possible today!
Mojca Černelč Koprivnikar - CEO, prosperia.si
For the past 6 years as an independent consultant, I've helped numerous companies from UK, Slovenia and CEE region achieve results - from largest corporations to smaller businesses and startups. Here are just a few of them.